SearchedBy
What the SearchedBy report looks like: an example
The short answer
Case study on synthetic data: a made-up bakery, made-up competitors, and answers written for this example.
Hollin Lane Bakery is an invented sourdough bakery in London, the same one as in the example on our homepage. This page shows what its free result says: how often AI assistants name it, how its website does on the technical checks, the three findings that matter most and what paid work adds.
How often AI names the bakery
We asked ChatGPT and Perplexity three questions a customer in London could ask. ChatGPT named Hollin Lane Bakery in 1 of 3 questions and Perplexity in 0 of 3 questions. Crumb & Kiln, a competitor, is the most named.
| Question | ChatGPT named | Perplexity named |
|---|---|---|
| What is the best sourdough bakery in London? | Crumb & Kiln, Ashgrove Loaves | Crumb & Kiln |
| Which bakery in London can deliver a birthday cake to Hackney tomorrow? | Hollin Lane Bakery, Thimble Street Bread | Crumb & Kiln |
| I want to start baking sourdough at home. Which flour should I use? | Ashgrove Loaves | Thimble Street Bread, Crumb & Kiln |
A real free scan asks five questions to ChatGPT with search, Perplexity, Google's AI Overviews and Claude with search, once each. One answer is a snapshot: asked again, an AI can name other businesses.
The website, as AI sees it
The same scan checks whether Google and AI tools can get into the website and read it. It gives three answers:
| Question | Answer |
|---|---|
| Google and AI tools can get in | Yes |
| AI tools see your text | No |
| Your pages can show on Google | Partly |
We also checked, without changing the above: information for machines; consistent business details; speed and stability; notices to search engines about changes. What we found is in the findings.
1. Your pages look almost empty to some AI tools
- What happens: the bakery's main pages show their text only once the page finishes loading. Google reads them eventually; ChatGPT, Perplexity and Claude may see a blank page and not mention the bakery.
- In technical terms: key pages are almost empty without JavaScript, because a script adds the main content (check RND-01, the one that weighs most here).
- For whoever runs the site: send the main text, headings and links in the HTML from the server (server-side rendering or pre-rendering), then open the pages with JavaScript turned off to check.
2. Some important pages confuse Google about their address
- What happens: two key pages tell Google that their official address is another one. Google and AI tools may show another address, or none, and visits and mentions get lost.
- In technical terms: the canonical tag of two key pages is missing or points to another page (check IDX-05).
- For whoever runs the site: give each key page one canonical tag that points to its own address.
3. Pages that build trust are missing
- What happens: we couldn't find a privacy notice or a contact page. Without them, AI tools and customers trust a business less; in some countries they're also required.
- In technical terms: no privacy notice and no contact page among the pages we read (check TRU-01).
- For whoever runs the site: publish both pages and link them from the footer of every page.
What paid work adds
- The in-depth assessment: every finding, not only the first three, with the pages each one affects and the steps to fix it. It comes within 48 hours with a quote, and there's no commitment.
- Audit and monitoring: every question asked several times on every engine, against your competitors, and reported as a range instead of a single answer.
- No prices on this site: they depend on the size of your site, so you get a quote for your case.
Nobody can promise that an AI will name a business. The report shows where you stand and what to fix first.